A generation ofignorant people, we have been told from birth that nothing will lighten the burden of our heritage. We have been given a dirty planet, where man has dissociated himself from nature. Incorrigible, untamable, parasitic. We have fallen asleep. Numb and inert. Not knowing where to start again.
Standing on its grandiose promises, manufacturing progress has turned out to be a stained engineering gift; a synthetic success with a heavy impact. Always more, always faster, always cheaper. To be repeated without calm or rest. The hungry find neither satisfaction nor remorse, frozen in ignorance.
The fashion industry is the second dirtiest sector in the world. From its production methods; where the social conditions of its workers are sometimes forgotten; to the impact of the production chain on the environment. The list of harms is vast...both for the consumer and the designer.
The vast majority of materials on the market are made from fossil fuels derived from oil. We are thinking here of acrylic, polyester or nylon. These fibers are not biodegradable and are produced in a dirty way, in addition to generating polluting micro-fibers during their life. Extremely competitive in terms of price and variety of colors and textures, they are at the top of the sales list in the manufacturing field. With the desire to remain competitive, brands often prioritize budget and fantasy before considering the green cost involved.
We want to love fashion. It is this friend to which we have been cl ose to since we were very young and which, despite all its toxic tendencies, has accompanied us through our best and worst memories. We would like to save fashion, to excuse its worse qualities. Is fashion worth saving? If so, how will we get out of this coma of imposture? We asked ourselves this very question.
What is the point of creating another design studio? What would it have to add that would not be rhetorical in nature to this already oversaturated market? David against a thousand Goliaths...
The obvious describes itself as follows: If the fashion industry literally can't last, we won't take part in it.
We will be part of a philosophy of our own, a self-sufficient movement of thought of which clothing will be only a banner; Esser, an environmental gesture, a way of life .
We will let the cannibals swallow each other if they like. We will leave the door open. We will no longer be influenced by the insatiable hunger for novelty imposed by the market. We will combine research, method, patience and virtue, in order to propose pieces designed in harmony with values of transparency, benevolence and respect for the earth. Pieces that last, these unchanging classics.
Timeless, if we change, it will be at our own pace. If we make a choice, it will be to marry the present. Timeless, when we recognize ourselves, it will not be by our appearance, but by who we are.
Our vision is ambitious: to use fashion as a vehicle for transformation to shape a more just and sustainable world. We believe that beauty goes beyond appearance and must be rooted in ethics and responsibility. Fashion can be a powerful lever to transform the way we live and consume.
At Esser, we create each piece with care and intention, taking a methodical and thoughtful approach to eco-design. We accept no compromise and our work is a testament to our unwavering commitment. Each piece we create is timeless; a work that carries with it an exploration of meaning and respect for nature.
We celebrate independence and creativity by reinventing traditional fashion codes, combining art and responsibility, beauty and sustainability.
Proud explorers of the possible, we are part of a community of creators, consumers and thinkers who seek to change the way we live and consume. We are committed to doing our part to create a more beautiful and healthy future for all and we invite all who share this vision to join us on this inspiring journey.
- Marie-Christine Fortier,
founder.
With the precious light of Malcolm Chambers and Véronique Lafortune.
